What is the difference between tmall and taobao

It is easy to enter into the market as you do not have to have any Chinese corporate entity to sell on Taobao. All you need to have is the contact details entered there and some private information, and you are all set to get started on Taobao. However, this is not how it is done in Tmall as we have discussed above too.

Tmall stores are authentic since a lot of paperwork goes into making it into a Tmall store. Legal identity is always necessary to be sure of safety in a brand, and Tmall offers that to its customers. Trust and safety are two of the things that people look for when they go to buy any products from a company, and Tmall is great at both of them. You can also sell handmade goods that you design and make at home. It is easy to sell such stuff on Taobao and sometimes on Tmall too.

These products, that one cannot sell so easily on Tmall are sold on Taobao, and people like them since they are low-priced and they are not accessible so readily in many places around the globe. Like every other company in this world, be it a physical store or an online website; every company has its pros and cons. Moreover, the same is the case with Taobao and Tmall. If one of these eCommerce websites offers low prices, the other one would make sure of safe and secure payment methods.

Many of these pros and cons are listed below for you to see and decide which one you would prefer and why you would do that. Although people may feel that Tmall store and Taobao store are almost the same, they have a lot of differences. Here are the facts that would be distinguished based on some key factors.

According to an article published in April , these are the stats regarding Taobao vs. Tmall was created in large part because consumers felt more comfortable buying products directly from a company rather than from an individual.

Since Tmall stores are set up after a lot of paperwork, there is a legal identity to blame if you get the wrong product. Taobao and Tmall are different in this sense. Tmall has a proper way of working where you register as a brand before you start selling goods.

It takes a lot of time and patience, but once it is done, people trust the Tmall stores whereas at Taobao anyone can start selling goods and so the trust issues are always there. There is no proper scanning of goods that are being sold at Taobao and so people are afraid of investing in a company like that. People are more comfortable buying goods from a company than an individual. People always look for someone to go back to when they claim a faulty good. They feel that a company would take responsibility whereas they get trust issues if they deal with an individual.

It is because of this reason that people prefer that they know the brand that they are buying the goods from and that brand must have a legal identity too. Tmall focuses on quality more than Taobao as they are directly connected with the brands that provide goods.

However, there are times when Taobao also provides good quality products and that too at discounted prices, but that happens not too often. The payment method of Tmall is safe since it is registered whereas there are scamming issues related to Taobao.

Anyone being a seller would have its drawbacks and the payment issues are one of those. However, this use to be in the older days of Taobao, but now there are improved payments system in place on Taobao as well so your payment will be secure. However, there is still a chance of getting faulty products on Taobao compared to Tmall. You have to have a proper setup for Tmall which takes time, but at the end of the day, people trust Tmall more than Taobao because of legal issues.

For Taobao Marketplace, our ongoing goal is to ensure we support small merchants in their bid to differentiate themselves and provide innovative products to customers. Taobao is full of unique products that cater to a wide variety of people and we want to encourage this. This year we plan to roll out more user interactive features on Taobao to improve user stickiness and we plan to use customer shopping data to create a more personalized shopping experience.

Juhuasuan is an excellent platform for SMEs looking to launch promotional campaigns and we believe this group-buying model has a long runway for growth. We will spare no effort in supporting Juhuasuan. Last but not least, on the mobile front, we plan to push unique products to consumers through our targeting technology.

For merchants, we are rolling out a customer-management tool to help them boost their mobile businesses. We are making good progress when it comes to developing mobile shopping across our platforms. The two platforms are positioned very differently. Taobao is more diverse. It means that Taobao is more focused on long-tail e-commerce where users can find a large variety of products to choose from.

Tmall is about more established brands, customer service and product quality. On Tmall and on Taobao, we strive to promote innovation and uniqueness. Having thousands of similar products on the platforms will damage the user experience and merchant profitability. Taobao does not want to have its reputation linked to counterfeit products anymore and is, therefore, putting the accent on its young generation of passionate merchants looking forward to making a name with their creations.

They are engaging their customers into communities and offering them a personalized experience with the help of their huge database. There are several tools within the Taobao ecosystem designed to help brands reach more consumers and assist in marketing efforts. These tools all have different functions but are effective in what they have been created to accomplish. Weitao is a tool that is built into Taobao and T-Mall which serves as a sort of social media within the service.

Brands and key opinion leaders KOLs can use Weitao to post content and engage consumers. On the other end, consumers can use Weitao to learn about new products, do product research, and engage with brands and KOLs that resonate with them. This is an excellent system because all content concerning products can be linked directly to other pages within the app. That means that when consumers see something they like, they can go from seeing content to purchasing in a seamless way.

This eliminates any extra steps that may be needed to otherwise convert a sale. Taobao Live is one of the most powerful tools that the service provides. As its name may suggest, Taobao Live is a live-video function within Taobao that allows businesses to share live content and answer questions from consumers in real-time.

With the COVID pandemic leaving many businesses unable to open their stores, Taobao live has seen a massive increase in popularity. Taobao Live has been an excellent tool for traditional brick-and-mortar companies to adapt to an online presence. The use of Taobao Live is especially useful for businesses that sell large and relatively expensive products that consumers would traditionally rather see in person before purchasing such as cars and large appliances.

The app targets area where Alibaba does not have as much influence as Pinduoduo, primarily, lower tiers cities. It is a fairly good success with million users in Looking at the numbers, these two marketplaces really are both giants in their own respects but their models differ on a fundamental basis — although this is quickly changing. Tmall and Taobao, after all, are both operated by Alibaba. As the two apps are linked to each other it can be very confusing to distinguish between the two at first.

To be fair, when shopping on Taobao you are likely to be sent to a Tmall store, but never the opposite, and that is because the main difference lies in who sells on each of these platforms. Date by Ker Zheng. What is Tmall Global? In short, Tmall Global is a sub-platform of Tmall where international merchants sell imported products through cross-border e-commerce.

Users can access Tmall Global through both the Tmall and Taobao mobile apps; the logos and designations are purple as Tmall Global's official colors are black and purple, whereas Tmall's main colors are black and red. Below, we mark the Tmall Global access points on both the Tmall and Taobao apps.

Once we click into the Tmall Global section, you will see that the font and background images are all purple. The Tmall Global logo is purple, and its product images are marked with a purple trim to differentiate them from non-imported items.

For international merchants looking to sell on Tmall Global, it's important to understand the following differences, which we lay out below. Tmall sometimes referred to as Tmall Classic requires its merchants to have local China entities and register its products with the local authorities. Merchants on Tmall tend to be larger Chinese brands and F brands who have established their offices in China already.

This includes the likes of Zara, Estee Lauder, Adidas, etc. Tmall Global sellers, on the other hand, are companies with corporate entities outside of China and sell imported products.