Where is the shopnbc studio

CEO Esther Kestenbaum says the idea for this new twist on an old platform came from research pointing to a shift in how video is consumed.

Kestenbaum says working with industry veterans and home shopping experts such as Lynch is part of what has made TheShops. TV so successful. She brings these products to life with a blend of warmth and credibility … and helps you understand how these products really fit in your life. BY Laura Shrake.

From the May Woodbury Magazine issue. Woodbury resident Anne Lynch brings life and credibility to the world of online shopping. All rights reserved. Cookies help us deliver our services. By using our services, you agree to our use of cookies. Find out more.

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Stephen B. NBC Sports Group. Comcast SportsNet. CNBC Europe branches. CNBC Asia branches. Pruett, Jr. Over the years Evine never built any good will. The company could have done a better job to create those associations. Breindel goes further.

A name on its own is meaningless until it is given meaning through consistent messaging, storytelling, design and customer experience. ShopHQ may be descriptive of what the company aspires to be, but it is also a lie. Under Evine, the company could have made it work, if it had invested the time, attention and resources to create the meaning and association for customers. Question is whether it will be successful this time. Despite the name change and its ShopHQ promise, it is offering less not more.

And going forward it will have fewer people on staff to make the needed changes happen. Seemingly, to fill the shoes of those departing senior executives is Jean Sabatier, who will take on the new role of chief commerce officer. Sabatier was previously with the company and served 11 years with QVC before that. But television shopping has largely drawn a female audience and neither Pruett nor I are keen on the possibilities of this new venture.

However, we are much more bullish on the other new shopping channel in the works —a Spanish-language network called LaVenta Shopping Network. Our programming will center on the top entertainment categories in the Latin culture such as beauty, watches, and jewelry. Our network will be authentic and focused. Other shopping channels have tried to unlock this market, including Home Shopping Espanol launched by HSN in and shuttered in , but the time may be right for iMedia and LaVenta now.

It reached a total of CEO Peterman, new chief commerce officer Sabatier and the recently streamlined staff have a lot on their plate with these two new ventures coming online shortly and all the planning, testing, learning and adjustments that will be required during the early stages.

But these may be a distraction when the flagship ShopHQ channel needs the most serious fix. But the way TV shopping is done is in need of rejuvenation. Yet I remain bullish on television shopping.